250 pages. One standard. Zero shortcuts.
When Squaircle led the client's platform migration from Webflow to HubSpot CMS, the technology layer had a plan. The content layer needed one too, built page for page, service line by service line, to a single editorial and SEO standard.
Client
Global Marketing & CX
Industry
Global Marketing & CX
Partner
Squaircle
Scope
250+ pages
The challenge
Breadth is a strength in the market. On a website, it becomes a problem.
The client runs a wide portfolio of services spanning brand strategy, media, data and analytics, customer experience, and commerce technology. That breadth is a genuine competitive strength. On a website, it becomes a liability the moment each service line reads like it was written by a different team, to a different standard, on a different day.
Squaircle was engaged to lead the client's broader website transformation: a full platform migration from Webflow to HubSpot CMS, alongside a rebuilt content architecture designed to support organic growth rather than function as a static corporate brochure.
A migration at that scale needed more than new templates and a new CMS. It needed content built to match, page for page, service line for service line, at the same standard across the entire site.
The solution
Content and platform built to move together
Squaircle brought in Pressense as the specialist delivery partner for the content layer, working directly alongside Squaircle's delivery leads throughout the migration. The two workstreams were built to move together, not sequentially.
As the HubSpot template architecture was finalised, content was written directly against it, not adapted afterward. That meant every page type, core service page, technology-partnership page, regional office page, or client case study, had to follow its own approved structure while reading as one consistent brand voice across the full 250-plus page set.
Three things defined how the work had to run.
How it ran
Three non-negotiables at this scale
Template discipline at scale
Consistency had to hold across every page category, not just within one type. The site had to read as a single coherent platform, not 250 individual documents written by different people on different days.
SEO and AI-visibility built in from the start
Meta titles, keyword integration, FAQ structures, and internal linking were part of every page's initial build. Not retrofitted. Aligned to how enterprise buyers research vendors through both traditional search and AI-assisted tools.
Factual and brand precision
Every claim about a technology partnership or service capability had to reflect OneMagnify's actual role accurately. Several pages went through more than twenty rounds of stakeholder review, with every comment addressed individually before sign-off.
What was built
Every page type. One standard.
Core service and solution pages
The client's primary offerings across brand, media, data and analytics, and customer experience, each rebuilt around outcome-led messaging rather than generic agency language. Every page had its own approved structure and followed a consistent voice across the full set.
Technology-partnership pages
Positioning for The client's role across its key platform relationships, built with precision: implementation and integration partner, not platform owner. Each page met its own SEO requirements while fitting into the broader site architecture.
Corporate and regional pages
Office and location content rebuilt to reflect OneMagnify's physical presence and culture accurately, alongside standard local SEO requirements. Factual accuracy was a hard requirement, no placeholder claims, no approximations.
Client case-study content
Built against a strict evidence standard: every page sourced from verified material, every figure checked against the record before publication. Where proof was not yet available, placeholders were used rather than invented detail.
The impact
A website that reads like one team built it
The migration gave the client a single content system spanning more than 250 pages, live on a new CMS, built to one editorial and SEO standard across every service line, technology partnership, and location.
What had been a website with inconsistent depth by section became a platform where every page, regardless of topic, met the same bar for clarity, accuracy, and search readiness.
Specific traffic and lead outcomes sit with the client and Squaircle's ongoing measurement of the site. What Pressense delivered was the system underneath it: content built once, to a standard rigorous enough to scale across hundreds of pages without losing consistency along the way.
The bigger picture
Large migrations rarely fail on technology
They fail when the content moving onto the new platform does not hold up at scale: inconsistent tone, thin pages, templates followed loosely from one section to the next.
That is the layer Pressense is built to own inside a larger transformation: the editorial infrastructure, template governance, and SEO discipline that let a website scale to hundreds of pages on a new platform without losing what made the first ten pages good.
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