Tools Library
Free calculators with operator-grade benchmarks
Calculate your unit economics, model growth scenarios, and benchmark against industry standards. No signup required, just enter your numbers and get instant insights.
SaaS Growth
Revenue projection and growth modeling tools
SaaS Growth Calculator
Project your MRR and ARR growth over time.
Benchmarks: 10%+ monthly = early-stage strong, 5-10% = growing, <5% = stalling
Open calculatorARR / MRR Calculator
Decompose MRR into new, expansion, contraction, and churn.
Benchmarks: Quick Ratio: 4+ excellent, 2-4 healthy, 1-2 at risk, <1 unsustainable.
Open calculatorUnit Economics
CAC, LTV, and customer profitability metrics
Customer Acquisition Cost Calculator
Calculate your blended and fully-loaded CAC.
Benchmarks: B2B SaaS typical: $200-$1,500. Enterprise: $5,000+
Open calculatorCustomer Lifetime Value Calculator
Determine the total revenue expected from a customer.
Benchmarks: SMB: $1k-$5k. Mid-market: $10k-$50k. Enterprise: $100k+
Open calculatorLTV:CAC Ratio Calculator
Measure the ROI of your customer acquisition.
Benchmarks: < 1: Unhealthy. 3: Ideal. > 5: Under-investing in growth.
Open calculatorCAC Payback Period Calculator
Find out how long it takes to recover acquisition costs.
Benchmarks: Excellent: < 12 months. Good: 12-18 months. Poor: > 24 months.
Open calculatorRetention
Churn, NRR, and customer health tracking
Churn Rate Calculator
Measure customer and revenue attrition.
Benchmarks: SMB: 3-7% monthly. Enterprise: < 1% monthly.
Open calculatorNet Revenue Retention Calculator
Calculate growth from your existing customer base.
Benchmarks: Good: 100%+. Great: 110%+. Best-in-class: 120%+.
Open calculatorCustomer Health Score Calculator
Assess the risk and expansion potential of accounts.
Benchmarks: Expansion: 85+. Green: 70-85. Yellow: 50-70. Red: <50.
Open calculatorRevenue Churn Calculator
Track gross and net revenue churn separately.
Benchmarks: Net negative churn (<0%) is best-in-class. Gross churn under 2% monthly is healthy.
Open calculatorCustomer Retention Cost Calculator
Calculate how much you spend to keep customers.
Benchmarks: CRC should be 15-25% of CAC for healthy unit economics.
Open calculatorExpansion Revenue Calculator
Quantify upsell, cross-sell, and price increase contributions.
Benchmarks: Best-in-class expansion contribution: 20-30% of starting MRR/year.
Open calculatorAt-Risk Customer Identifier
Identify customers likely to churn.
Benchmarks: Critical: 70+. High: 50-70. Medium: 30-50. Low: <30.
Open calculatorGTM/Marketing
Marketing ROI and funnel optimization
Go-to-Market ROI Calculator
Measure the return on your overall GTM investments.
Benchmarks: Target >3x multiple for sustainable growth.
Open calculatorContent Marketing ROI Calculator
Evaluate the financial impact of your content efforts.
Benchmarks: Content takes 6-12mo to show strong positive ROI.
Open calculatorB2B Lead Scoring Calculator
Rank inbound leads to prioritize sales outreach.
Benchmarks: Hot: >80 (Immediate action). Warm: 50-80 (Nurture).
Open calculatorFull-Funnel Conversion Calculator
Identify leaks in your revenue generation engine.
Benchmarks: Visitor to Lead: 2-5%. Lead to MQL: 10-30%. MQL to SQL: 20-50%. SQL to Close: 20-30%.
Open calculatorMarketing ROI Calculator
Quantify gross-margin return on marketing spend.
Benchmarks: Healthy B2B SaaS: 3-5x revenue per marketing dollar.
Open calculatorPPC / Ad ROI Calculator
Calculate ROAS, CPA, and profit-adjusted returns.
Benchmarks: Search: 3-5x ROAS typical. Profit ROAS over 2x = sustainable.
Open calculatorContent Publishing ROI Calculator
Model compounding content ROI over time.
Benchmarks: Payback typically 6-12 months for SEO content.
Open calculatorLinkedIn Personal Brand ROI Calculator
Quantify founder LinkedIn investment value.
Benchmarks: Strong personal brands generate 5-10x return on time invested.
Open calculatorThought Leadership Impact Calculator
Measure ROI and impact of thought leadership efforts.
Benchmarks: Authority tier: 80+ score. Building: <40.
Open calculatorConversion Rate Calculator
Calculate conversion rate and revenue per visitor.
Benchmarks: B2B landing pages: 2-5% typical. Elite: 8%+.
Open calculatorLead to Customer Calculator
Track full-funnel lead-to-close conversion.
Benchmarks: SMB: 5-15%. Mid-market: 10-25%. Enterprise: 15-35%.
Open calculatorMQL to SQL Calculator
Track qualification conversion rates.
Benchmarks: MQL to SQL: 20-40% healthy. Elite: 50%+.
Open calculatorLead Qualification Matrix
Score leads with weighted criteria.
Benchmarks: Hot: 80+. Qualified: 60-80. Nurture: 40-60. Disqualify: <40.
Open calculatorPipeline Coverage Calculator
Assess pipeline health vs quota.
Benchmarks: Healthy: 3-4x coverage. Critical: <2x.
Open calculatorSales Funnel Velocity Calculator
Calculate revenue flow rate through your pipeline.
Benchmarks: Faster velocity means faster scaling.
Open calculatorStrategy
Business planning and strategic decision tools
Ideal Customer Profile Score
Grade prospects against your ideal customer criteria.
Benchmarks: Tier A: >85. Tier B: 70-85. Tier C/D: <70.
Open calculatorCustomer Interview ROI Calculator
Quantify the value of customer research.
Benchmarks: Well-run programs show 10-20x return.
Open calculatorValue Proposition Calculator
Score your fit against jobs, pains, and gains.
Benchmarks: 80+ Compelling. 60-80 Strong. 40-60 Partial. <40 Weak fit.
Open calculatorDecision Speed Calculator
Model the cost of delayed decisions.
Benchmarks: Most decisions should be made with 70% information.
Open calculatorShould You Pivot Calculator
Score whether your startup should pivot.
Benchmarks: 70+: Pivot now. 55-70: Strong consideration. 40-55: Adjust. <40: Stay course.
Open calculatorMarket Entry Readiness Score
Assess readiness to enter a new market.
Benchmarks: Go: 80+. Conditional: 60-80. Not ready: 40-60. Pre-stage: <40.
Open calculatorFinance
Financial modeling and valuation calculators
Burn Rate & Runway Calculator
Calculate how fast you are spending cash.
Benchmarks: Pre-seed: $10k-$50k/mo. Seed: $50k-$200k/mo. Target 18-24 mo runway.
Open calculatorSaaS Valuation Calculator
Estimate SaaS company value from ARR, growth, and NRR.
Benchmarks: Public SaaS median: 6-8x ARR. Top quartile: 12x+ at high growth and NRR > 120%.
Open calculatorBreak-Even Calculator
Calculate when your business becomes profitable.
Benchmarks: Earlier break-even = lower risk. Target break-even within 12-18 months for startups.
Open calculatorCash Runway Calculator
Project runway with planned hiring increases.
Benchmarks: Target 18-24 months runway post-raise.
Open calculatorCap Table Calculator
Model founder dilution through option pools and rounds.
Benchmarks: Typical founder ownership at Series A: 50-65%.
Open calculatorSAFE Note Calculator
Calculate SAFE conversion at the next priced round.
Benchmarks: Typical SAFE: 20% discount + valuation cap 1.5-2x current price.
Open calculatorFounder Dilution Calculator
Track dilution across multiple rounds.
Benchmarks: Typical founder ownership at exit: 10-25%.
Open calculatorCo-Founder Equity Split Calculator
Calculate fair equity splits among founders.
Benchmarks: Equal splits only when contributions are truly comparable.
Open calculatorSaaS Pricing Calculator
Calculate optimal pricing from value and competition.
Benchmarks: Capture 10-25% of value delivered. Maintain 70%+ gross margin.
Open calculatorPrice Elasticity Calculator
Measure demand sensitivity to price changes.
Benchmarks: Inelastic: <1. Elastic: >1. Highly elastic: >2.
Open calculatorPricing Tier Optimizer
Design Good/Better/Best pricing tiers.
Benchmarks: Middle tier should capture 50-70% of purchases.
Open calculatorPeople & Ops
Team capacity and operational efficiency
Quota Attainment Calculator
Calculate rep attainment and compensation.
Benchmarks: Healthy team: 60-70% hit quota. Elite: 50%+ overachieve.
Open calculatorSales Commission Calculator
Model tiered commission structures.
Benchmarks: Typical base: 8-12% of revenue. Accelerators: 1.5-2x above quota.
Open calculatorSales Ramp Time Calculator
Calculate true cost of ramping new reps.
Benchmarks: SMB: 3-6 months. Mid-market: 6-9 months. Enterprise: 9-12 months.
Open calculatorWorkflow Automation ROI Calculator
Calculate ROI of automating manual processes.
Benchmarks: Good automation pays back in 3-6 months.
Open calculatorNo-Code Build vs Buy Calculator
Compare building vs buying solutions.
Benchmarks: Buy usually wins for non-core functionality.
Open calculatorSystem Integration ROI Calculator
Calculate ROI of connecting systems.
Benchmarks: Good integrations pay back in 6-12 months.
Open calculatorManual vs Automated Process Calculator
Compare manual and automated process costs.
Benchmarks: Automate when savings exceed 20% of manual costs.
Open calculatorTechnical Debt Calculator
Quantify the cost of technical debt.
Benchmarks: Healthy: <10% time on debt. Heavy: 25%+. Crippling: 40%+.
Open calculatorTeam Capacity Calculator
Calculate effective engineering capacity.
Benchmarks: Elite: 70%+ utilization. Healthy: 55-70%. Crisis: <40%.
Open calculatorHiring ROI Calculator
Calculate the ROI of each new hire.
Benchmarks: Good hires pay back in 12-18 months.
Open calculatorMeeting Cost Calculator
Calculate the true cost of meetings.
Benchmarks: Cost per decision should be under $2,000.
Open calculatorFounder Burnout Risk Calculator
Assess personal burnout risk.
Benchmarks: Low: <30. Medium: 30-50. High: 50-70. Critical: 70+.
Open calculatorRemote vs Office ROI Calculator
Compare remote and office work economics.
Benchmarks: Remote often saves 20-40% on facilities.
Open calculator