Free calculators with operator-grade benchmarks
Calculate your unit economics, model growth scenarios, and benchmark against industry standards. No signup required — just enter your numbers and get instant insights.
58 calculators
SaaS Growth
Revenue projection and growth modeling tools
SaaS Growth Calculator
Project your MRR and ARR growth over time.
Benchmarks: 10%+ monthly = early-stage strong, 5-10% = growing, <5% = stalling
Open calculatorARR / MRR Calculator
Decompose MRR into new, expansion, contraction, and churn.
Benchmarks: Quick Ratio: 4+ excellent, 2-4 healthy, 1-2 at risk, <1 unsustainable.
Open calculatorUnit Economics
CAC, LTV, and customer profitability metrics
Customer Acquisition Cost Calculator
Calculate your blended and fully-loaded CAC.
Benchmarks: B2B SaaS typical: $200-$1,500. Enterprise: $5,000+
Open calculatorCustomer Lifetime Value Calculator
Determine the total revenue expected from a customer.
Benchmarks: SMB: $1k-$5k. Mid-market: $10k-$50k. Enterprise: $100k+
Open calculatorLTV:CAC Ratio Calculator
Measure the ROI of your customer acquisition.
Benchmarks: < 1: Unhealthy. 3: Ideal. > 5: Under-investing in growth.
Open calculatorCAC Payback Period Calculator
Find out how long it takes to recover acquisition costs.
Benchmarks: Excellent: < 12 months. Good: 12-18 months. Poor: > 24 months.
Open calculatorRetention
Churn, NRR, and customer health tracking
Churn Rate Calculator
Measure customer and revenue attrition.
Benchmarks: SMB: 3-7% monthly. Enterprise: < 1% monthly.
Open calculatorNet Revenue Retention Calculator
Calculate growth from your existing customer base.
Benchmarks: Good: 100%+. Great: 110%+. Best-in-class: 120%+.
Open calculatorCustomer Health Score Calculator
Assess the risk and expansion potential of accounts.
Benchmarks: Expansion: 85+. Green: 70-85. Yellow: 50-70. Red: <50.
Open calculatorRevenue Churn Calculator
Track gross and net revenue churn separately.
Benchmarks: Net negative churn (<0%) is best-in-class. Gross churn under 2% monthly is healthy.
Open calculatorCustomer Retention Cost Calculator
Calculate how much you spend to keep customers.
Benchmarks: CRC should be 15-25% of CAC for healthy unit economics.
Open calculatorExpansion Revenue Calculator
Quantify upsell, cross-sell, and price increase contributions.
Benchmarks: Best-in-class expansion contribution: 20-30% of starting MRR/year.
Open calculatorAt-Risk Customer Identifier
Identify customers likely to churn.
Benchmarks: Critical: 70+. High: 50-70. Medium: 30-50. Low: <30.
Open calculatorGTM/Marketing
Marketing ROI and funnel optimization
Go-to-Market ROI Calculator
Measure the return on your overall GTM investments.
Benchmarks: Target >3x multiple for sustainable growth.
Open calculatorContent Marketing ROI Calculator
Evaluate the financial impact of your content efforts.
Benchmarks: Content takes 6-12mo to show strong positive ROI.
Open calculatorB2B Lead Scoring Calculator
Rank inbound leads to prioritize sales outreach.
Benchmarks: Hot: >80 (Immediate action). Warm: 50-80 (Nurture).
Open calculatorFull-Funnel Conversion Calculator
Identify leaks in your revenue generation engine.
Benchmarks: Visitor to Lead: 2-5%. Lead to MQL: 10-30%. MQL to SQL: 20-50%. SQL to Close: 20-30%.
Open calculatorMarketing ROI Calculator
Quantify gross-margin return on marketing spend.
Benchmarks: Healthy B2B SaaS: 3-5x revenue per marketing dollar.
Open calculatorPPC / Ad ROI Calculator
Calculate ROAS, CPA, and profit-adjusted returns.
Benchmarks: Search: 3-5x ROAS typical. Profit ROAS over 2x = sustainable.
Open calculatorContent Publishing ROI Calculator
Model compounding content ROI over time.
Benchmarks: Payback typically 6-12 months for SEO content.
Open calculatorLinkedIn Personal Brand ROI Calculator
Quantify founder LinkedIn investment value.
Benchmarks: Strong personal brands generate 5-10x return on time invested.
Open calculatorThought Leadership Impact Calculator
Measure ROI and impact of thought leadership efforts.
Benchmarks: Authority tier: 80+ score. Building: <40.
Open calculatorConversion Rate Calculator
Calculate conversion rate and revenue per visitor.
Benchmarks: B2B landing pages: 2-5% typical. Elite: 8%+.
Open calculatorLead to Customer Calculator
Track full-funnel lead-to-close conversion.
Benchmarks: SMB: 5-15%. Mid-market: 10-25%. Enterprise: 15-35%.
Open calculatorMQL to SQL Calculator
Track qualification conversion rates.
Benchmarks: MQL to SQL: 20-40% healthy. Elite: 50%+.
Open calculatorLead Qualification Matrix
Score leads with weighted criteria.
Benchmarks: Hot: 80+. Qualified: 60-80. Nurture: 40-60. Disqualify: <40.
Open calculatorPipeline Coverage Calculator
Assess pipeline health vs quota.
Benchmarks: Healthy: 3-4x coverage. Critical: <2x.
Open calculatorSales Funnel Velocity Calculator
Calculate revenue flow rate through your pipeline.
Benchmarks: Faster velocity means faster scaling.
Open calculatorStrategy
Business planning and strategic decision tools
Ideal Customer Profile Score
Grade prospects against your ideal customer criteria.
Benchmarks: Tier A: >85. Tier B: 70-85. Tier C/D: <70.
Open calculatorCustomer Interview ROI Calculator
Quantify the value of customer research.
Benchmarks: Well-run programs show 10-20x return.
Open calculatorValue Proposition Calculator
Score your fit against jobs, pains, and gains.
Benchmarks: 80+ Compelling. 60-80 Strong. 40-60 Partial. <40 Weak fit.
Open calculatorDecision Speed Calculator
Model the cost of delayed decisions.
Benchmarks: Most decisions should be made with 70% information.
Open calculatorShould You Pivot Calculator
Score whether your startup should pivot.
Benchmarks: 70+: Pivot now. 55-70: Strong consideration. 40-55: Adjust. <40: Stay course.
Open calculatorMarket Entry Readiness Score
Assess readiness to enter a new market.
Benchmarks: Go: 80+. Conditional: 60-80. Not ready: 40-60. Pre-stage: <40.
Open calculatorFinance
Financial modeling and valuation calculators
Burn Rate & Runway Calculator
Calculate how fast you are spending cash.
Benchmarks: Pre-seed: $10k-$50k/mo. Seed: $50k-$200k/mo. Target 18-24 mo runway.
Open calculatorSaaS Valuation Calculator
Estimate SaaS company value from ARR, growth, and NRR.
Benchmarks: Public SaaS median: 6-8x ARR. Top quartile: 12x+ at high growth and NRR > 120%.
Open calculatorBreak-Even Calculator
Calculate when your business becomes profitable.
Benchmarks: Earlier break-even = lower risk. Target break-even within 12-18 months for startups.
Open calculatorCash Runway Calculator
Project runway with planned hiring increases.
Benchmarks: Target 18-24 months runway post-raise.
Open calculatorCap Table Calculator
Model founder dilution through option pools and rounds.
Benchmarks: Typical founder ownership at Series A: 50-65%.
Open calculatorSAFE Note Calculator
Calculate SAFE conversion at the next priced round.
Benchmarks: Typical SAFE: 20% discount + valuation cap 1.5-2x current price.
Open calculatorFounder Dilution Calculator
Track dilution across multiple rounds.
Benchmarks: Typical founder ownership at exit: 10-25%.
Open calculatorCo-Founder Equity Split Calculator
Calculate fair equity splits among founders.
Benchmarks: Equal splits only when contributions are truly comparable.
Open calculatorSaaS Pricing Calculator
Calculate optimal pricing from value and competition.
Benchmarks: Capture 10-25% of value delivered. Maintain 70%+ gross margin.
Open calculatorPrice Elasticity Calculator
Measure demand sensitivity to price changes.
Benchmarks: Inelastic: <1. Elastic: >1. Highly elastic: >2.
Open calculatorPricing Tier Optimizer
Design Good/Better/Best pricing tiers.
Benchmarks: Middle tier should capture 50-70% of purchases.
Open calculatorPeople & Ops
Team capacity and operational efficiency
Quota Attainment Calculator
Calculate rep attainment and compensation.
Benchmarks: Healthy team: 60-70% hit quota. Elite: 50%+ overachieve.
Open calculatorSales Commission Calculator
Model tiered commission structures.
Benchmarks: Typical base: 8-12% of revenue. Accelerators: 1.5-2x above quota.
Open calculatorSales Ramp Time Calculator
Calculate true cost of ramping new reps.
Benchmarks: SMB: 3-6 months. Mid-market: 6-9 months. Enterprise: 9-12 months.
Open calculatorWorkflow Automation ROI Calculator
Calculate ROI of automating manual processes.
Benchmarks: Good automation pays back in 3-6 months.
Open calculatorNo-Code Build vs Buy Calculator
Compare building vs buying solutions.
Benchmarks: Buy usually wins for non-core functionality.
Open calculatorSystem Integration ROI Calculator
Calculate ROI of connecting systems.
Benchmarks: Good integrations pay back in 6-12 months.
Open calculatorManual vs Automated Process Calculator
Compare manual and automated process costs.
Benchmarks: Automate when savings exceed 20% of manual costs.
Open calculatorTechnical Debt Calculator
Quantify the cost of technical debt.
Benchmarks: Healthy: <10% time on debt. Heavy: 25%+. Crippling: 40%+.
Open calculatorTeam Capacity Calculator
Calculate effective engineering capacity.
Benchmarks: Elite: 70%+ utilization. Healthy: 55-70%. Crisis: <40%.
Open calculatorHiring ROI Calculator
Calculate the ROI of each new hire.
Benchmarks: Good hires pay back in 12-18 months.
Open calculatorMeeting Cost Calculator
Calculate the true cost of meetings.
Benchmarks: Cost per decision should be under $2,000.
Open calculatorFounder Burnout Risk Calculator
Assess personal burnout risk.
Benchmarks: Low: <30. Medium: 30-50. High: 50-70. Critical: 70+.
Open calculatorRemote vs Office ROI Calculator
Compare remote and office work economics.
Benchmarks: Remote often saves 20-40% on facilities.
Open calculator