GTM/Marketing
PPC / Ad ROI Calculator
Get an honest picture of paid media performance with profit-adjusted ROAS, not vanity numbers.
What this calculator does
The PPC / Ad ROI Calculator calculate ROAS, CPA, and profit-adjusted returns, then compares your result against operator benchmarks (Search: 3-5x ROAS typical. Profit ROAS over 2x = sustainable.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Profit ROAS
4.50x
Excellent, Revenue ROAS: 6.00x
Revenue
$60,000
CPC
$5
CPA
$250
Conv Rate
2.0%
Formula
Profit ROAS = (Conversions × Deal Value × GM%) / Ad SpendBenchmarks: Search: 3-5x ROAS typical. Profit ROAS over 2x = sustainable.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
ROAS vs ROI?
ROAS is revenue / spend. ROI is profit / spend. Most platforms report ROAS because it looks bigger.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.