Retention
Revenue Churn Calculator
Distinguish between gross revenue churn (total losses) and net revenue churn (losses minus expansion). Essential for understanding true retention economics.
What this calculator does
The Revenue Churn Calculator track gross and net revenue churn separately, then compares your result against operator benchmarks (Net negative churn (<0%) is best-in-class. Gross churn under 2% monthly is healthy.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Net Revenue Churn
-3.0%
Negative churn, expansion exceeds losses
Gross Churn
5.0%
Net Churn
-3.0%
Annualized Gross
46.0%
Status
Net Negative
Formula
Net Revenue Churn = (Churn + Contraction - Expansion) / Starting MRRBenchmarks: Net negative churn (<0%) is best-in-class. Gross churn under 2% monthly is healthy.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
What is negative net churn?
Expansion revenue exceeds churn and contraction, your existing base grows automatically even without new logos.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.
Disclaimer: This calculator is for educational and planning purposes only. Outputs are estimates based on the inputs you provide and industry benchmarks, not financial, tax, legal, or investment advice. Validate all results with a qualified professional before making decisions about funding, valuation, hiring, or capital allocation.