GTM/Marketing
MQL to SQL Calculator
Calculate MQL to SQL, SQL to Opportunity, and full-funnel conversion rates.
What this calculator does
The MQL to SQL Calculator track qualification conversion rates, then compares your result against operator benchmarks (MQL to SQL: 20-40% healthy. Elite: 50%+.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
MQL to SQL Rate
30.0%
Good, Value per MQL: $150
MQL to SQL
30.0%
SQL to Opp
50.0%
Opp to Won
20.0%
MQL to Customer
3.0%
Formula
MQL to SQL Rate = SQLs / MQLs × 100Benchmarks: MQL to SQL: 20-40% healthy. Elite: 50%+.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
What causes low MQL to SQL?
Poor lead quality, misaligned MQL definition, or slow sales follow-up.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.