GTM/Marketing
Lead Qualification Matrix
Apply weighted scoring criteria to determine lead tier and recommended action.
What this calculator does
The Lead Qualification Matrix score leads with weighted criteria, then compares your result against operator benchmarks (Hot: 80+. Qualified: 60-80. Nurture: 40-60. Disqualify: <40.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Qualification Score
80
Hot
Score
80/100
Tier
Hot
Action
Immediate call
Priority
P1
Formula
Score = Weighted average of criteria scores.Benchmarks: Hot: 80+. Qualified: 60-80. Nurture: 40-60. Disqualify: <40.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
Which criteria matter most?
Budget/authority and timeline typically have highest predictive power.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.