GTM/Marketing
Conversion Rate Calculator
Simple conversion rate calculation with revenue per visitor for paid media planning.
What this calculator does
The Conversion Rate Calculator calculate conversion rate and revenue per visitor, then compares your result against operator benchmarks (B2B landing pages: 2-5% typical. Elite: 8%+.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Conversion Rate
2.5%
Average, Revenue per visitor: $13
Conversion Rate
2.5%
Revenue
$125,000
Rev per Visitor
$13
Rating
Average
Formula
Conversion Rate = Conversions / Visitors × 100Benchmarks: B2B landing pages: 2-5% typical. Elite: 8%+.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
What is a good conversion rate?
Highly dependent on traffic source. Paid search typically 2-5%, organic 1-3%.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.