Finance
SaaS Pricing Calculator
Determine pricing using willingness-to-pay, cost-plus floor, value-based ceiling, and competitive anchors.
What this calculator does
The SaaS Pricing Calculator calculate optimal pricing from value and competition, then compares your result against operator benchmarks (Capture 10-25% of value delivered. Maintain 70%+ gross margin.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Recommended Price
$500
Captures 10.0% of value delivered
Cost-Plus Floor
$250
Value Ceiling
$500
Margin at Price
90.0%
Value Capture
10.0%
Formula
Price = Balance of WTP, cost floor, value ceiling, and competition.Benchmarks: Capture 10-25% of value delivered. Maintain 70%+ gross margin.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
How do I find willingness-to-pay?
Van Westendorp survey, conjoint analysis, or direct customer interviews.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.
Disclaimer: This calculator is for educational and planning purposes only. Outputs are estimates based on the inputs you provide and industry benchmarks, not financial, tax, legal, or investment advice. Validate all results with a qualified professional before making decisions about funding, valuation, hiring, or capital allocation.