Retention
At-Risk Customer Identifier
Score customers on risk factors to identify those requiring immediate intervention.
What this calculator does
The At-Risk Customer Identifier identify customers likely to churn, then compares your result against operator benchmarks (Critical: 70+. High: 50-70. Medium: 30-50. Low: <30.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Risk Score
44
Medium Risk
Usage Risk
45
NPS Risk
50
Payment Risk
45
Action
Monitor
Formula
Risk Score = Weighted sum of risk factors.Benchmarks: Critical: 70+. High: 50-70. Medium: 30-50. Low: <30.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
Which risk factors matter most?
Usage decline, support ticket volume, NPS score, payment issues, and executive engagement.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.
Disclaimer: This calculator is for educational and planning purposes only. Outputs are estimates based on the inputs you provide and industry benchmarks, not financial, tax, legal, or investment advice. Validate all results with a qualified professional before making decisions about funding, valuation, hiring, or capital allocation.