Finance
Pricing Tier Optimizer
Structure tiered pricing with optimal value ratios and decoy effects.
What this calculator does
The Pricing Tier Optimizer design Good/Better/Best pricing tiers, then compares your result against operator benchmarks (Middle tier should capture 50-70% of purchases.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Recommended Tiers
$42 / $99 / $141
Consider adjusting value scores for decoy effect
Good Price
$42
Value ratio: 0.71
Better Price
$99
Value ratio: 0.71
Best Price
$141
Value ratio: 0.71
Decoy Effect
Inactive
Formula
Tier prices based on anchor price with standard multipliers.Benchmarks: Middle tier should capture 50-70% of purchases.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
What is the decoy effect?
A less attractive option that makes your target tier look like the best value.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.
Disclaimer: This calculator is for educational and planning purposes only. Outputs are estimates based on the inputs you provide and industry benchmarks, not financial, tax, legal, or investment advice. Validate all results with a qualified professional before making decisions about funding, valuation, hiring, or capital allocation.