Retention
Net Revenue Retention Calculator
Net Revenue Retention (NRR) measures revenue retained from existing customers, including expansion, downgrades, and churn. >100% means you grow even without new sales.
What this calculator does
The Net Revenue Retention Calculator calculate growth from your existing customer base, then compares your result against operator benchmarks (Good: 100%+. Great: 110%+. Best-in-class: 120%+.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Inputs
MRR from existing customers at period start
Upsells, cross-sells, upgrades
Downgrades and reduced usage
Lost revenue from cancelled customers
Results
Net Revenue Retention
102.0%
Good
Net change
$2,000
Ending MRR
$102,000
NRR vs SaaS benchmarks
Good
What this means
102.0% NRR means you're holding steady, expansion offsets churn. Push harder on upsells and usage-based pricing to break through 110%.
Formula
NRR = (Start MRR + Expansion - Contraction - Churned) / Start MRRBenchmarks: Good: 100%+. Great: 110%+. Best-in-class: 120%+.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
Why is NRR over 100% important?
It indicates 'net negative churn', your existing book grows even with zero new logos. This is the single highest-leverage growth lever in SaaS, because expansion has near-zero CAC compared to new acquisition.
How do I improve NRR?
Implement usage-based pricing so customer growth translates to revenue automatically. Add seat-based or feature-tier upsells. Build customer success motions that proactively identify expansion triggers. Reduce contraction by aligning packaging with realized value.
What's a benchmark NRR for public SaaS companies?
Top-quartile public SaaS companies report 120-130% NRR. Best-in-class enterprise (Snowflake, Datadog) historically reported 150%+. Sub-100% NRR is increasingly penalized by public markets.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.
Disclaimer: This calculator is for educational and planning purposes only. Outputs are estimates based on the inputs you provide and industry benchmarks, not financial, tax, legal, or investment advice. Validate all results with a qualified professional before making decisions about funding, valuation, hiring, or capital allocation.