Strategy
Customer Interview ROI Calculator
Calculate the ROI of customer interviews by tracking retention value, churn prevented, and pivots avoided.
What this calculator does
The Customer Interview ROI Calculator quantify the value of customer research, then compares your result against operator benchmarks (Well-run programs show 10-20x return.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Interview ROI
1011.1%
Excellent, 11.1x return
Annual Interviews
80
Total Cost
$18,000
Total Return
$200,000
Rating
Excellent
Formula
ROI = (Retention Value + Churn Prevented + Pivots Avoided) / Interview CostBenchmarks: Well-run programs show 10-20x return.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
How many interviews do I need?
Typically 10-20 per persona to reach saturation on key themes.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.