Finance
Price Elasticity Calculator
Calculate price elasticity of demand to understand how volume changes with price.
What this calculator does
The Price Elasticity Calculator measure demand sensitivity to price changes, then compares your result against operator benchmarks (Inelastic: <1. Elastic: >1. Highly elastic: >2.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Price Elasticity
0.75
Inelastic, demand is price insensitive
Price Change
20.0%
Qty Change
-15.0%
Old Revenue
$100,000
New Revenue
$102,000
Formula
Elasticity = % Change in Quantity / % Change in PriceBenchmarks: Inelastic: <1. Elastic: >1. Highly elastic: >2.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
What does elasticity tell me?
How much sales volume you will lose or gain from price changes.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.
Disclaimer: This calculator is for educational and planning purposes only. Outputs are estimates based on the inputs you provide and industry benchmarks, not financial, tax, legal, or investment advice. Validate all results with a qualified professional before making decisions about funding, valuation, hiring, or capital allocation.