Strategy
Value Proposition Calculator
A jobs-to-be-done scoring tool. Rate severity of customer needs and how strongly your product addresses each.
What this calculator does
The Value Proposition Calculator score your fit against jobs, pains, and gains, then compares your result against operator benchmarks (80+ Compelling. 60-80 Strong. 40-60 Partial. <40 Weak fit.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Job/Pain 1
Job/Pain 2
Job/Pain 3
Job/Pain 4
Fit Score
62
Strong fit
Score
62/100
Tier
Strong fit
Action
Refine positioning
Formula
Fit Score = Σ (Severity × Our Fit × Weight) / Σ WeightBenchmarks: 80+ Compelling. 60-80 Strong. 40-60 Partial. <40 Weak fit.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
Jobs vs pains vs gains?
Jobs are tasks to be done. Pains are obstacles. Gains are positive outcomes. Strong value props address all three.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.