GTM/Marketing
Marketing ROI Calculator
Combine program spend, salaries, and tooling against margin-adjusted attributed revenue for true marketing ROI.
What this calculator does
The Marketing ROI Calculator quantify gross-margin return on marketing spend, then compares your result against operator benchmarks (Healthy B2B SaaS: 3-5x revenue per marketing dollar.). Enter your numbers below and you'll get a result, a benchmark band, and a plain-English interpretation in under two minutes.
Marketing ROI
200.0%
Good, 4.0x revenue per dollar spent
Gross Profit
$300,000
Net Return
$200,000
Revenue Multiple
4.0x
Rating
Good
Formula
Marketing ROI = ((Revenue × GM% - Spend) / Spend) × 100Benchmarks: Healthy B2B SaaS: 3-5x revenue per marketing dollar.
Sources: OpenView 2024 SaaS Benchmarks, ChartMogul Retention Reports, ProfitWell Pricing Studies, and Pressense operator data.
Frequently asked questions
Should I use revenue or gross margin?
Always use margin for ROI. Marketing spend is real cash; revenue is not all profit.
About this calculator
Built and reviewed by the Pressense team, a strategy and systems partner working with B2B SaaS operators on unit economics, retention, GTM, and positioning. Every calculator in this library uses public benchmarks from OpenView, ChartMogul, ProfitWell, and KeyBanc, supplemented with anonymised data from the operators we partner with.